Privacy Policy

BrandCheckr ("we," "us," or "our") operates the brandcheckr.com website. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our service, and the choices you have associated with that data.

1. Information We Collect

We collect minimal data to provide and improve our service:

• Brand name queries — The brand names you enter to check availability. These are processed in real time and are not permanently stored in a database.
• IP address — Used solely for rate limiting (3 free checks per day) and abuse prevention. IP addresses are stored in server memory only and are automatically purged when the rate limit window resets.
• Device identifier cookie — We set a first-party, httpOnly cookie called bc_device_id to enforce our free usage limit. This cookie contains a random identifier and does not track your browsing activity on other websites.
• Payment information — If you purchase a paid plan, your payment is processed entirely by Stripe. We do not receive, store, or have access to your credit card number. We receive only a confirmation of payment status and a Stripe session identifier.
• Analytics data — We use Google Analytics 4 to understand how visitors use our site. This may include pages visited, time on site, referral source, device type, and approximate location (city-level). Google Analytics uses its own cookies. You can opt out using the Google Analytics Opt-out Browser Add-on.

2. How We Use Your Information

• To check brand name availability across domains and social media platforms
• To enforce free usage limits (3 checks per day)
• To process payments through Stripe for paid plans
• To generate AI-powered alternative name suggestions (paid plans only)
• To understand site usage and improve our service via analytics
• To display relevant advertisements via Google AdSense
• To prevent abuse and protect the integrity of our service

3. Data Storage and Retention

We prioritize minimal data retention:

• Brand name queries are processed in real time and not stored in any permanent database.
• Rate limit data (IP addresses and device identifiers) is held in server memory only and automatically expires at the end of each calendar day.
• Payment records are maintained by Stripe in accordance with their privacy policy.
• Suggestion results are generated on-demand after payment verification and are not stored on our servers after delivery.

4. Third-Party Services

We use the following third-party services:

• Stripe — Payment processing. Stripe collects payment information directly and is PCI-DSS compliant. Stripe Privacy Policy
• Google Analytics 4 — Website analytics. Google Privacy Policy
• Google AdSense — Advertising. Google may use cookies to serve ads based on your prior visits to this or other websites. Google Ads Privacy
• Vercel — Website hosting. Vercel Privacy Policy

5. Cookies

We use the following cookies:

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your personal data
• Object to or restrict processing of your personal data
• Request data portability
• Withdraw consent at any time (where processing is based on consent)
• Opt out of targeted advertising and analytics cookies

Since we collect minimal data and do not maintain user accounts, most of these rights are automatically satisfied. If you have a specific request, contact us at privacy@brandcheckr.com.

7. Children's Privacy

BrandCheckr is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will promptly delete it.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date above. Your continued use of the service after changes are posted constitutes acceptance of the revised policy.

9. Contact Us

If you have any questions about this privacy policy, please contact us:

• Email: privacy@brandcheckr.com
• Website: brandcheckr.com